Where Is The Money Going? Digital Advertising Transparency
Global digital advertising is now a $200 billion industry, but while advertisers are spending more than ever before in digital, it has found that many advertisers lack the transparency and control...
View ArticleRoles For Self-Serve Digital Media Buying | Choozle SimplaMATIC
Roles For Self-Serve Digital Media Buying As your agency looks at adopting self-serve digital programmatic media buying platforms, you will need to evaluate key roles that are needed. It can be one...
View ArticleNew Feature: Choozle Academy
Your friends at Choozle understand that there can be a learning curve for the implementation and execution of programmatic advertising. We have taken steps to provide guidance for our operators to...
View ArticleAd Fraud: F-word in Digital Advertising
When reading headlines about digital ad fraud, you’d have to conclude ad fraud is the F-word in Digital Advertising. But the reality? The dirty little secret is that there are too many stakeholders in...
View ArticleTargeting Strategies for International Audiences [Webinar]
How do you reach a global audience from one single source? Join us for this webinar to learn how international targeting differs from targeting in North America, and how to build a comprehensive...
View ArticleAre You Planning for Your Holiday Campaigns? | Choozle SimplaMATIC
Planning For Holiday Campaigns The holidays are the busiest time of the year, but also offer the biggest opportunity for revenue. So, naturally, finding time to build campaigns is a hassle. Learn tips...
View ArticleThe Smart Container Tag [Webinar]
Yes, there really is a tag you can place on your website that can collect, aggregate and generate in-depth audience insights, build retargeting audiences for ad campaigns, and track conversion events...
View ArticleCreating a BIG Picture Strategy [Webinar]
As a marketer, we know your hands are in a lot of cookie jars- display advertising, email marketing, social media posts, search marketing. But how does it all fit together? This webinar was recorded in...
View ArticleHow to Combat the F-Word in Digital Advertising | Choozle SimplaMATIC
Fraud: The F-Word in Digital Advertising There are steps that can be taken to combat ad fraud with the various tools available on the market. What actions can be taken to ensure your ads are being...
View ArticleThree Tips for Determining Your Target Audience for Digital Advertising
Starting a digital advertising campaign can bring up many questions on what exactly you need to ensure success. Who exactly are we targeting? How do we want to target them? And, what does our target...
View ArticleChoozle Named One of Colorado’s Fastest Growing Companies by the Denver...
Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, video, mobile and social, announced today it had been named one of...
View ArticleHere Come New Ideas for Your Digital Marketing Campaign
We’re getting to the end of another year where the digital marketing landscape has yet again continued to evolve. With so many choices for consumers, how are you standing out above the rest? You may be...
View ArticleChoozle Reveals Programmatic Adoption Tendencies of Advertising Agencies
Leader in programmatic ad buying solutions releases whitepaper examining benefits and perceived risks of implementing in-house automated advertising platforms. Choozle, the world’s leading...
View ArticleWill Programmatic Media Buying Ever Rule the World?
Programmatic media buying is one marketing trend that only continues to grow in popularity and usage. With more than 7 trillion digital display ad impressions available in 2016, automated media...
View ArticleDoing Digital Advertising the Right Way: Start With Your ABCs
Tackling a digital advertising strategy can be overwhelming. Not only are there a lot of digital advertising tactics that can be used but there are multiple ways to execute your digital advertising...
View ArticleThree Tips for Holiday Campaigns
The holiday season can be one of the busiest times of the year. Preparing for your upcoming holiday campaigns can help you capture the increased revenue opportunities that the season provides. There...
View ArticleThree Tips for Trafficking Ads
In digital advertising execution, ad trafficking refers to the process of technically setting up an ad campaign, according to the Digital Advertising Glossary. As today’s digital landscape becomes more...
View ArticleHow Programmatic is Making Agencies a Better Place
Programmatic media buying is making agencies a better place by simplifying the media buying process and allowing agencies to execute more dynamic strategies that match their clients growing needs....
View ArticleHow Does Real Time Bidding Work? | Choozle SimplaMATIC
How Does Real Time Bidding Work? Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Instead of having to go through a trader to...
View ArticlePlaying It Forward Ping-Pong Tournament Recap
Yesterday was Choozle’s First Annual Playing It Forward Ping-Pong Tournament. The competitive tournament drew in doubles teams from fellow sponsors SpotX, LRXD, Booyah Advertising, and Ad2Denver. As...
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